Franchise.
The Recipe for Success Starts Here.
About franchise
The New Yolk is a fast-growing breakfast and brunch concept built around one simple idea:
do eggs better.
With a focused menu, strong brand identity, and efficient operations, The New Yolk is designed to scale while maintaining quality and consistency across every location.
The New Yolk.
WHY THE NEW YOLK.
Breakfast and brunch continue to be one of the most resilient and in-demand segments in the restaurant industry.
The New Yolk stands out by offering a clear point of difference—yolk-forward egg sandwiches inspired by modern Korean-style egg concepts and adapted for the American market.
A SIMPLE, SCALABLE MODEL
Our menu is intentionally streamlined to support speed, consistency, and operational efficiency. By focusing on a core set of ingredients and processes, The New Yolk allows franchise partners to deliver a premium product without unnecessary complexity
BUILT FOR TODAY’S MARKET
The New Yolk is designed for urban neighborhoods, college towns, and high-traffic areas where customers are looking for quality breakfast options that feel modern, approachable, and crave-worthy.
Our branding, menu, and store design are built to attract repeat customers and strong word-of-mouth growth.
FRANCHISE SUPPORT
Franchise partners receive guidance and support across key areas of the business, including operations, branding, and growth strategy.
Our goal is to build long-term partnerships and grow The New Yolk together—one location at a time.
LET’S GROW TOGETHER
Interested in bringing The New Yolk to your city?
We’re always open to connecting with passionate entrepreneurs who share our vision for quality, simplicity, and thoughtful food.